Why AI Design is Your Next Power Move

Lynda Cathcart, MBA Ai Imaging, Animation and Copy 
Art History Time Traveler

As a six-figure coach, you've built your success through sheer determination, expertise, and a lot of hustle. You've mastered your craft, delivered results for your clients, and put in countless hours to grow your business. But now, as you set your sights on that seven-figure prize, you realize a hard truth: there are only 24 hours a day, and you can't simply keep working harder.  Beyond that, you’re likely approaching maximum burnout.

You’ve got to work smarter.

Enter AI design. The secret-est secret weapon.

The one that’s so secret no one you know uses yet.

You think, “Aha!…that’s a hell of a lot of market share for me.”

Shhhhhh—indoor voices please. We don’t want everyone to know that AI design is the least time-intensive way to hit $M.

What’s the Current State of Coaching Websites?

Before we dive into the transformative power of AI design, let's take an honest look at the current state of many coaching websites, even those belonging to successful six-figure earners.  Google “websites of six-figure coaches” and start scrolling. What do you see?

• generic templates that fail to distinguish one coach’s site from another

• designs hastily thrown together at the beginning of careers before a distinguished career

• inconsistent branding across different platforms

• static, uninspiring content that manages the bare minimum of engagement

• limited personalization, which makes your ideal audience scroll right on by

Don’t worry.

This is actually a “thing”-- a common construct resulting from the steep trajectory of your successful career. Many coaches focus so intently on delivering value to their clients that their online presence takes a back seat, like the seat you see in the back of 70s station wagons—way back there. But in today's digital-first world, your website and online brand are who you are to the majority of people you have some contact with.

Let that sink in. Your website is who you are. If your high-end clients don’t feel a spark with you there, they’ll never know how exceptional you truly are.

AI design isn't just a fancy tech trend—it's a powerful tool that will transform your online presence, whether you decide to take the plunge now or in the future. How? Keep reading, please.

1. Create Immersive Brand Experiences: Imagine a website that tells your story without you having to say a word. AI design can craft visual narratives that reflect your coaching philosophy, values, and unique approach. From the background imagery to the fonts, color palette, and even subtle artistic references, every element can be tailored to communicate your brand essence. It’s not about just seeing your face; it’s about feeling the atmosphere where your website lives.

2. Cost-Effective and Flexible Branding: Let's talk budget. High-quality brand photography can cost thousands of dollars and quickly become outdated.  On the other hand, AI-generated imagery allows you to create diverse, professional visuals at a fraction of the cost. Changing direction?  Changing designs? No problem. Make that change in a snap. Need a new backdrop for your virtual coaching sessions? Want to refresh your social media imagery? With AI design, you can do this quickly and affordably, keeping your brand current without breaking the bank and paying hundreds of bucks to iStock.

3. Personalization at Scale: As a coach, you know the value of personalization. But as you scale your business, maintaining that personal touch becomes challenging. AI design allows you to create personalized experiences for your clients and prospects at scale. Imagine sending each new client a welcome package with visuals tailored to their specific goals and challenges. Or subtly adapt your website's imagery to the visitors' interests. This level of personalization was once the domain of tech giants, but AI design puts it within reach for coaches like you. You're getting kinda excited about this thing now, aren’t you?

4. Streamlined Content Creation: Consistently creating fresh, engaging content is crucial for attracting and retaining clients. But it's also time-consuming. AI design tools can help you generate visuals for your blog posts, social media, and marketing materials in minutes, not hours.

5. Stay Ahead of Design Trends: Design trends evolve rapidly, and staying current can be a full-time job. The AI design industry is advancing at a speed that’ll turn your website into the next Steven Spielberg trailer.  No, I’m not kidding. Check out Lionsgate films and Runway ai.
   

How to Make the Change to Ai-Driven Websites

Thinking a little differently about what AI design can do? Here's how to get started:

• Assess Your Current Online Presence: Take an honest look at your website, or ask someone you trust to tell you the truth. Identify areas that feel outdated or inconsistent with your brand vision.

• Define Your Visual Narrative: You choose the whole thing, not just which shots you look good in. What books sit on your French Country-style desk? Do you white tigers hang out around the pool in your well-manicured backyard?  Are you a laid-back shaman in Sedona or an executrix in her NYC high-rise?

• Choose the Right AI Design Tools: Research and experiment with different AI design platforms. Look for those that offer a range of capabilities, from image generation to layout design. And, if this sounds like a full-time job you don’t want to take on, hire someone who’s put in the hours to understand the how and why.  However, it is equally important to work with someone who keeps their skills honed on jaw-dropping advances.

• Start Small, Then Scale: This is not an all-or-nothing proposition. Begin using AI design for one aspect of your brand, such as social media graphics. Expand to other areas, like your website and marketing materials, as you get comfortable.

• Balance AI with Authenticity: Ding! Ding! Ding! We have the winner, possibly the most important thing to remember. While AI can create stunning visuals, remember there’s no substitute for your personal touch. Use AI-generated content as a foundation, then add elements that showcase your unique personality and approach. A good AI artist and designer can visualize a place beyond your dreams, but there’s no substitute for intimacy.

The Future is AI-Powered

Standing on the threshold of seven-figure success and embracing AI design is all about positioning yourself as a forward-thinking leader in your field. It's about creating a brand experience that matches the exceptional value you provide as a coach.

In a world where a robust digital presence is essential, AI design is your secret weapon for scaling your impact without scaling your work hours. It's the path to working smarter.

Knock Knock.  Who’s there?

Your seven-figure future. Your seven-figure future who?

Your seven-figure future is waiting - and it's more beautiful, engaging, and effortless than you ever imagined.