Lynda Cathcart Lynda Cathcart

Ai Imaging and Design: How Do We Recognize Ourselves Now, Girls?

For those of us who had children who grew up alongside social media, we recognize, at least partially, the effect Snapchat and Instagram (and Finsta) have had on our children’s view of themselves and their place in the world. From feeling left out, to “wants” becoming “needs,” I watched my three feel, for lack of a better description, “less than” when they compared themselves to what appeared to be reality on social media. Did they have enough friends, and did their friends “like” them? Were they wearing the right clothes? You get the picture. With that said, I thoroughly expected I’d walk away from the Ai images of myself feeling worse about how well I’ve managed to keep intact.

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Lynda Cathcart Lynda Cathcart

What Makes Good Copy?

I keep returning to the fact that no matter how well you prime your copy and its underpinnings for SEO if no one reads it, its value is zilch. As an English major, this makes me a little too happy. All the bells and whistles are great, but ultimately, the human mind has more flexibility and breadth of knowledge and experience. Writing from that place first is what separates us from AI.

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Am I the only Woman over 50 Starting a Business?

By the time a woman reaches her 50s, she’s had life experiences that strengthen relationship and leadership skills.  Both of which are integral parts of growing a successful, purpose-driven business.

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Parenting the Neurodivergent Child

Last week I was scrolling through my regular haunts in Facebook, looking for work and in one group was a post from a mother with a photo of both her three-year-old son and herself.

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Lynda Cathcart Lynda Cathcart

What Are Quiz Funnels?

What’s the part you hate the most about being an online service provider? For me, it’s the sell. Using a lead generation magnet to draw out a prospective client’s email address feels a bit like a hard sell to me.

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